The PS4 and Xbox One will be turning four years old later this year (can you believe it?) While it’s safe to say that these systems are pretty much in their middle ages right now, something’s happened recently that hasn’t really happened in the home console space before: mid-generation upgrades. Both platforms have gotten ‘new additions’ to the respective families: the PS4 Pro and Xbox One X. Each new model sports more power than the original 2013 systems, offering a ‘premium experience’ primarily targeted at owners of 4K televisions.
The toe-to-toe battle between PlayStation and Xbox has been going on for years at this point, and Sony and Microsoft are always looking for ways to get a leg up on one another. Sony has no doubt taken the lead this generation with strong PS4 sales since the console’s original release. The Xbox One brand has taken a hit compared to the 360 days, but it’s still holding on strong, and things will get even more interesting when the aforementioned Xbox One X hits the market in November. Its more powerful than the PS4 Pro, and as a result it’s also $100 more expensive ($400 vs. $500). While Microsoft has the power advantage, Sony is able to boast the cheaper price-tag, arguably putting it in a very competitive position. But, is it enough? Well, infamous analyst Michael Pachter believes that more will be done.
Pachter recently gave his prediction on how he thinks that market will look when PS4 Slim, PS4 Pro, Xbox One S and Xbox One X are all sitting on the shelf together. He acknowledges that the PS4 Slim and Xbox One S are currently going for the same price, and as a result Sony will probably drop the price of the Slim. But he also expects a price drop for the Pro to make it look even more appealing to budgeting consumers over the high-priced Xbox One X. Here’s what he had to say:
“Xbox One S is priced the same as the PS4, and I don’t think they are competitive at all with the Xbox One X, currently priced at $100 more than the PS4 Pro, and highly likely to be priced $150 more than the PS4 Pro by Holiday. My guess is, Sony will cut the everyday PS4 price to $249, and the PS4 Pro price to $349 this Holiday, and Microsoft will be too expensive, so Sony will keep its price advantage this Holiday.”
It will be interesting to see what moves Sony will be making. The $100 difference between the PS4 Pro and Xbox One X is already pretty big. On top of that, the PS4 family is still the market leader (not counting the recent success of the Nintendo Switch). So, the question is: does Sony really have to do anything? Not exactly, but they just might in order to stay ahead of Microsoft as much as possible.